Remote Paid Media Marketer

Get to know me

My journey began in nursing, but I developed a strong interest in digital marketing along the way. The transition took time, but working at a Google Ads consultancy allowed me to dive deep into the world of Paid Media. Managing a $125k monthly budget across Google, Meta, LinkedIn and Amazon Ads, I honed my skills in PPC and Paid Social, focusing on lead generation, conversion optimisation, and maximising ROI.

In previous roles, I’ve delivered measurable results:

• Boosted lead conversion rates by over 40% in just three months.

• Reduced the cost per conversion by 30%.

• Exceeded conversion rate benchmarks by 200%.

• Improved overall Impression Share by 30%, reducing Search lost IS (rank) by 38%.

These accomplishments reflect my dedication to optimising campaigns and driving impactful outcomes. I’m excited to bring this expertise to new challenges and opportunities.

Paid Search

I have extensive experience in harnessing the power of PPC campaigns to drive targeted traffic and increase conversions. I've successfully managed campaigns that reach the right audience at the right time, ensuring optimal performance and cost-efficiency.

Paid Social

My expertise includes creating highly targeted paid social campaigns that engage audiences on their favorite platforms. I've developed compelling ads that capture attention and drive engagement, significantly boosting brand visibility and customer acquisition.

Google Tag Manager

I have experience using Google Tag Manager to streamline tracking and marketing efforts. I’ve implemented and maintained tags to ensure accurate data collection, contributing to improved site performance and more effective marketing campaigns.

Analytics

I have solid experience working with analytics, including setting up Google Analytics and performing data analysis. I’ve used these skills to provide actionable insights that help inform decisions and improve digital marketing strategies.

My Expertise

Testimonials

"I truly appreciate the dedication and hard work Estera at Esticlick has put into the management of our Google Ads account. She upped our quality scores, did the vital keyword research and increased the overall performance of our account while at the same time keeping our cost-per-clicks to a minimum. I recommend her fully to anyone who is in need a Google Ads account manager."

John Romano

★★★★★

Business Analyst - Disaster Planning, Business Continuity and Recovery

"Estera did a marketing report and audit on our organization's website. She was fast and professional with her work, and her report helped guide our team in building a new SEO strategy for our site. I would recommend Estera to anyone looking for a professional marketing specialist!"

Madison Lusk

★★★★★

Environmental Writer & Marketing Specialist

"Estera is a talented, diligent and enthusiastic marketer. I can highly recommend her ability to learn quickly, apply herself and become part of a team. Phenomenal work on new account, such a valuable member of our team, so happy with your work, thanks Estera. You exceed my expectations every time!"

Claire Jarrett

★★★★★

CEO at Jarrett Digital

Certifications

Google Ads Search

Google Analytics

HubSpot SEO

HubSpot SEO II

Google Ads Display

Google Ads Shopping

Microsoft Advertising Search (Bing)

Google Ads Video

With every project, I strive for excellence. I pay great attention to detail and will continue to make improvements until you are satisfied with the results.

Excellence

I always try to bring my creative streak into my work. I like to make projects not only functional but also creative and visually appealing.

Creativity

Apart from my creative side, I also have a nerdy side. This is the part of me that enjoys working with numbers, spreadsheets, and analyzing data.

Analytical

Digital Marketing is full of challenges, and I embrace them. I will dig deep and keep searching until I find the right solution.

Problem Solving

I believe in clear and open communication. You'll always know the progress of a project, with regular updates and honest feedback.

Transparency

The client needs and goals are my top priority. I am dedicated to understanding their business and delivering personalized solutions that drive success.

Client-First Approach

My Core Values